The Top Secrets for Successful Real Estate Content Marketing
The creation, distribution, and promotion of worthwhile content is the strategic approach to marketing in the real estate sector known as "real estate content marketing," which aims to draw in, hold on to, and engage a specific audience. Posing the real estate agent or company as an authoritative and reliable source in the market, responding to the requirements and concerns of prospective buyers or sellers, and offering helpful information are the objectives.
Virtual tours, blog entries, articles, videos, social media posts, and more are all included in the broad category of content marketing for real estate. In-depth area profiles, market data, educational materials, and advice on purchasing or selling real estate are frequently included in addition to property listings.
Real estate agents may establish a relationship with their audience by providing insightful material.
What is real estate content marketing & why important for me?
When was the last time you were scrolling through social media and got caught in an engaging tale about someone's experience purchasing a home? That's the operation of real estate content marketing strategies. It can evoke memories of discovering an old photo, a glimpse into past lives spent behind closed doors and over dinner tables.
Your road map to becoming an expert in real estate storytelling is this blog post. Imagine writing stories that are so compelling that they force prospective customers to put down their endless scrolling, continue reading, and eventually get in touch with you for more details.
Why content marketing is important for realtors
The advent of the web has changed everything in the real estate sector. According to the US National Association of Realtors, 44% of house buyers look online first, instead of using newspapers, visiting high street estate agents, or asking friends.
This isn't just being powered by the growth in home purchasing and letting among younger people. While 40% of millennials look online first, some 48% of "younger boomers" (those born after World War Two) do the same. Searching online has become routine for property buyers, meaning that real estate brokers and listing sites need to respond.
You must know about content marketing for real estate
Although it can be difficult, producing original material quickly, regularly, and in large quantities is essential to growing a profitable real estate company. Among the methods for achieving this are:
To plan out material ahead of time and make sure it's consistent and on-brand, create a content calendar.
To increase efficiency, repurpose current material (e.g., make a blog post into a video, or a social media post into a blog post).
Contract out the generation of content to independent contractors or organizations that can assist in scaling up production while upholding standards of quality.
To make the process of creating and distributing material more efficient, make use of technology (such as content management systems or social media scheduling tools).
Perform original research: To set your material apart, carry out original real estate-related research. Surveys, market research, and data-driven insights are a few examples of this.
Real estate agents may establish authority, draw in business, communicate successfully, and differentiate themselves from rivals by producing original content. More sales and more industry performance result from this.
Bring in Tons of New Web Traffic with Content Marketing
Every day, 60% of realtors look for leads and 20% come from direct contact through their content.
In the United States, there are currently over 3 million active real estate licenses. These figures demonstrate how competitive and challenging it is to succeed in the real estate market.
To generate leads, expand your clientele, and thrive in a competitive market, you must implement effective real estate marketing strategies like content marketing in this scenario.
It's important to keep in mind that efficient active content marketing is one the first best ways to produce quality leads.
Therefore, we will go over the useful real estate content marketing techniques in this post, complete with examples, to assist you in increasing lead generation and promoting long-term business growth.
Top Secrets for a Successful Real Estate Content Marketing Strategy
How to build your real estate content marketing strategy
The real estate market is getting more competitive with every passing day, and a solid content marketing strategy can make a big difference in helping your business stand out and grow.
Whether people are searching for the house of their dreams or getting ready to list a property, they want to know they've found a real estate agent they can trust.
You may show through content marketing that you are an expert in real estate and your community, that you have expertise with cases similar to theirs, and that you have had great results working with previous clients.
Before we dive into the key strategies know the benefits of content marketing for real estate agents
Content marketing for real estate helps you connect with potential clients
When you create attractive content that solves the problems of your customers it's the method to establish a connection and grow your business. You may reach out to them and find connections with more prospective customers by the relevant keywords in your content.
Content marketing helps you build brand awareness among the clients
When you produce high-quality material, there are more opportunities to engage with prospective customers. By the contents, they will hear about your business. This makes it more likely that they will consider you when the time comes for them to work with a real estate agent.
1. Focus on the needs of your ideal clients
When you are planning to create and make it live as real estate content, think about what would be helpful for the people you want to reach. You should understand the needs of your potential clients. Make sure you reflect their needs in your content and understand their questions, struggles, dreams, and what's important to them in the local area.
Consider these things to make successful content for marketing your real estate business:
what questions do people have when they're thinking about moving or selling their home?
What are the difficulties for them during the moving process?
What worries them when moving to a new city?
What are people in the local community talking about?
As a real estate agent, you must have a good idea of these things so far. But it's important to stay updated by joining local groups, attending meetings, and using social media to see what's going on and what people are discussing. Keep learning and stay connected with people who have similar interests. So that you can create content that's always helpful and relevant to your community.
Make Target Audience
You need to do your homework if you want to go one step further and establish yourself as a genuine authority on the issues that local buyers and sellers, and more especially, your target audience, care about.
Utilize local data
With information about precisely what your customers want to know, you can use local data to elevate your content. Inman, The National Association of REALTORS, The National Association of Homebuilders, Data.gov, City-Data.com, and The National Multi Housing Council are a few excellent sources for this.
Make use of smart keyword tools
You should use the search terms that your target audience is using to rank higher in the search results and reach them. You may learn more about what people are searching for by using tools like Ahrefs' Keywords Explorer SemRush's Topic Research Tool and Keyword Magic Tool. This will help you create that important content and ensure that it is found.
Here is the step-by-step guide on how you can make content for your real estate business.
Establish your brand value
Before you begin creating content, it's important to know how you want to talk to people. Your brand voice is like your unique way of speaking that makes you different from others. It makes you more likable and memorable to others.
Reflect on your beliefs, identity, and the person you are speaking with. If you like being funny, you can add some humor to your content, but in a professional way. If you work with rich people who value privacy, you might talk in a way that shows you understand their need for privacy.
Once you figure out how you want to talk, create some guidelines to make sure all your content fits your style and brand. This helps you to stay consistent and also makes you recognizable to your audience.
4. Show your expertise
After completing your research and determining your preferred communication technique, it's essential to make content that establishes your authority in real estate, particularly in your neighborhood. People come to you because they trust you to know a lot about the local market and real estate process.
Consider the interests of your audience and produce content about those topics. You can make short videos for real, blog posts for websites and forums, and share them on social media. The contents will prove that you understand the important points.
Here are some examples of content you might make, depending on your local market and who you're talking to:
● Local area guides: Share information about different neighborhoods, the best places to visit, or lists of upcoming events in your area.
● Selling tips: Help people who want to sell their homes by giving them advice on getting their homes ready for the market, the tools they might need, and how you can support them.
● Content creation: Provide helpful relocation advice and local resources that can be of interest to potential clients.
Always remember that answering your audience's questions and providing for their requirements through personalized content makes them sense and valued and develops trust.
Highlight collaborations that expand your network
You undoubtedly know a ton of fantastic companies of all kinds, from interior designers to caterers to landscapers, as a local real estate agent. And that's a fantastic place to start when making interesting content!
Consider your target audience's interests, such as the kinds of companies you are frequently asked to recommend. Reach out to local businesses that share your values and interests. Next, create content with them in it, such as resource lists, neighborhood guides, and more.
Your content will not only help the companies you mention, but it will also be appropriate and helpful to your willful audience. By doing this, you can establish relationships with people in your community who will be more supportive of your success and more likely to refer business to you in return.
6. Experiment with various formats
Experimenting with multiple methods of content distribution is a smart idea. specific platforms are better suited for specific types of content. For instance, you may write longer blog posts, make videos for various platforms, and post tidbits of knowledge or real estate listings on social media.
Never be scared to attempt new things! Consider your preferred methods for finding and consuming material, as well as the interests of your target audience. Try out various content styles, social media channels, and formats. This will assist you in determining what best represents your brand and what appeals to your target market.
Remember that the real estate industry is a visual business, thus your content should constantly emphasize the use of excellent images and videos.
07. Distribute your content
To reach your target audience, you must publish your content through the appropriate channels after developing it. It can be beneficial to employ an omnichannel strategy. For example, sponsored advertisements can retarget readers who get sidetracked after reading your blog post on moving to your city and take them to a landing page where they can gather leads. Once you have their email address, you can reinforce your expertise by adding them to your mailing list and sending them pertinent articles.
Paid media refers to content, such as digital adverts, that you purchase. It provides scalability, accurate targeting, and instant results. Owned media consists of the channels that you manage, like your blog, social media pages, and website. Earned channels include long-term initiatives like as press releases, social media shares, reviews, and word-of-mouth advertising.
Your real estate marketing plan can be greatly impacted by selecting the appropriate combination of these media.
What’s the Core Concept of Real Estate Content Marketing?
The fundamental idea behind content marketing for real estate is to deliberately produce and disseminate interesting, timely, and reliable material to draw in and keep the interest of a target audience. Building authority, gaining trust, and eventually motivating profitable actions—like buying clients or selling real estate—are the main objectives. Real estate agents may establish their expertise, respond to the wants and needs of their audience, and stand out from the competition in the market by offering useful and instructive information.
The content creation process for Content Marketing has 3 main steps:
Identify and emphasize one issue that a lot of buyers and sellers of real estate have.
Produce a piece of content that tackles such issues.
Put all of this in front of those sellers or buyers of properties.
Choose the Right Topic
Try this yourself; take pen and paper, and write down all of the worries, misconceptions, or problems you’ve run into with homeowners.
Next, consider your real estate niche. What knowledge do you possess that no other agent possesses?
How can you prove your experience and knowledge in a way that no one else can sufficiently detail?
We've got you covered, so don't worry. You can get guidance in a number of our articles that are based on blogging ideas.
Best Content Creation Tools for Real Estate Content Marketing
Real Estate Marketing Tool Category Best Tools
Websites Real Geeks, AgentFire, WordPress, Placester, Luxury Presence, Sierra Interactive, Agent Image
Social Media Tools Coffee & Contracts, Hootsuite, Buffer, Tailwind
Marketing-focused CRMs LionDesk, Market Leader
Graphic Design Tools LabCoat Agents Marketing Center, Adobe Photoshop, Canva, Kapwing, Unsplash
Video Production Tools Rode VideoMicro, DJI OM 5, Lumen5, Animoto, Teleprompter Pro
SMS Marketing Tools SlickText, EZ Texting
AI Marketing Tools ChatGPT, Copy.ai, Addressable, Lumi AI
Best ways to get real estate content marketing examples
Neighborhood Guides and Local Events: Create content showcasing different neighborhoods, their attractions, and upcoming local events. This helps potential clients understand the community.
Virtual Tours and Property Showcases: Use virtual reality or video content to provide immersive virtual tours of properties. This allows potential buyers to explore homes from the comfort of their own.
Educational Guides: Develop guides on various aspects of real estate, such as the home buying/selling process, mortgage explanations, or home inspection checklists. Offer valuable information to your audience.
Success Stories and Testimonials: Share stories of successful transactions and satisfied clients. Testimonials build trust and credibility.
Local Market Trends and Insights: Regularly publish content about the local real estate market, trends, and insights. This establishes you as an authority in your area.
DIY Home Improvement Tips: Provide DIY tips and home improvement ideas. This content is valuable for homeowners and potential buyers looking to enhance their living spaces.
Behind-the-Scenes Content: Give your audience a glimpse into your daily life as a real estate agent. This personal touch humanizes your brand.
Interactive Quizzes and Polls: Engage your audience with interactive content like quizzes or polls related to homeownership, preferences, or local interests.
Co-branded Content with Local Businesses: Collaborate with local businesses, like interior designers or contractors, to create co-branded content. This expands your reach.
Seasonal Content: Tailor your content to the seasons. For example, "Top Tips for Winterizing Your Home" or "Best Outdoor Spaces for Summer."
Remember, the key is to offer value, engage your audience, and showcase your expertise in a way that resonates with your target market.
What are the best content marketing ideas?
When you're prepared to start selling real estate with content marketing, look into the following
Your Real Estate Agent Website: Highlight your experience, local knowledge, and listings.
Newsletter marketing: Provide useful and on-demand content and frequent updates to keep your audience interested.
Success Stories: To establish credibility and trust, share tales of transactions gone well.
Downloadable Resources: For extra value, include fact sheets, glossaries, manuals, statistics, and reports for easy download.
Evergreen Content: Offer timeless content that will never go out of style to entice returning visitors.
AR/VR for Virtual Tours: For immersive property tours, make use of augmented reality or virtual reality.
Co-branded Influencer Campaigns: Work together to create co-branded content with influencers in relevant niches.
Event-Based Marketing: Organize seminars, meet-and-greets, block parties, open homes, industry conferences, and more.
Paid Advertisement: Run ad campaigns on different social platforms by targeting your audience.
These techniques help you to improve your internet visibility, interact with your audience, and establish yourself as a knowledgeable and trusted real estate professional.
How can you learn standard content marketing ideas?
The creation and dissemination of worthwhile, pertinent content is known as content marketing. Increasing, involving, and holding onto your audience is the aim. A strong content marketing plan is a fantastic tool for brand promotion. And ideally, when it comes time for customers to make a purchase, make your company stand out.
Content marketing helps you to generate leads, according to 67% of marketers. Moreover, 82% of marketers are actively investing in this area.
High-quality and valuable content helps your business build trust with your target audience. It is also effective in establishing your presence as an industry thought leader.
As a realtor, you can build a series of content on different topics to fuel your content marketing efforts.
You may start by creating a blog section on your website. And routinely post blogs. But you have to make all the content properly and those should present you.
In this case of content creation like a professional, you may need an expert.
The Listing Genie Blog offers a good example of how real estate blogs should be created.
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